All the archive contents should be copied to the site root folder.

Be sure that you have spacer image placed at /images/1.gif, of size 1x1px.

For registering an advertising campaign you should place the following HTML code in the email body:
<img src="/img/1.gif?r1=&r2=&r3=" width="1" height="1" border=0 alt="">
In r1/r2 parameters you need to specify identifiers for advertising campaign. In r3 parameter - any additional parameter can be specified.

For registering events in statistics the following HTML code should be placed in email body:
<img src="/img/1.gif?event1=&event2=" width="1" height="1" border=0 alt="">
In event1/event2 parameters you should specify event type. In event3 - any additional parameter can be specified.